The Often-Ignored Problem with Buying Art as an Investment

Is art a good investment? The recent mega-auctions in New York have brought out the siren song that art often outperforms other asset classes like real estate, while the Wall Street Journal declared that art achieved a 10.6 percent return in 2018 based on Art Market Research’s Art 100 Index, outpacing all other categories. One would think then that many savvy investors should be allocating funds to this glamorous asset class. Most art market pundits will advise collectors to “buy what you love,” and not speculate on making a profit on acquisitions, but nevertheless imply…

4 Tech Trends Shaping the Future of Media and Entertainment

The last decade has seen massive changes in how consumers view media, how businesses create those media and how marketers advertise on them. Cable TV, for example, lost an unprecedented number of customers in Q3 of 2018, according to The Wall Street Journal, as people opted for subscription-based TV services. And live video streaming is captivating viewers and marketers alike, with adoption rates at 35 percent in 2018, up from 28 percent in 2017, according to Social Media Examiner. Even cryptocurrency has found its footing in the media and entertainment world, operating as a more decentralized…

Exploring the Scope of Entertainment Licensing in India

The concept of licensing is fast gaining acceptability in India. Multiple international brands are planning to cater to this highly diversified market via licensing and merchandising to expand the scope of their IPs and tap the potential customer-base of 1.3 billion. Earlier, the owners of home-grown brands had limited their focus to core functions but today, licensing could help them extend their brand visibility. It is the time when the attraction of licensing trademarks for business intentions appears to be at an all-time high. While the penetration of data has…