4 Tech Trends Shaping the Future of Media and Entertainment

The last decade has seen massive changes in how consumers view media, how businesses create those media and how marketers advertise on them. Cable TV, for example, lost an unprecedented number of customers in Q3 of 2018, according to The Wall Street Journal, as people opted for subscription-based TV services. And live video streaming is captivating viewers and marketers alike, with adoption rates at 35 percent in 2018, up from 28 percent in 2017, according to Social Media Examiner. Even cryptocurrency has found its footing in the media and entertainment world, operating as a more decentralized…

Exploring the Scope of Entertainment Licensing in India

The concept of licensing is fast gaining acceptability in India. Multiple international brands are planning to cater to this highly diversified market via licensing and merchandising to expand the scope of their IPs and tap the potential customer-base of 1.3 billion. Earlier, the owners of home-grown brands had limited their focus to core functions but today, licensing could help them extend their brand visibility. It is the time when the attraction of licensing trademarks for business intentions appears to be at an all-time high. While the penetration of data has…

D-Street Buzz: Infra stocks gain led by L&T; Zee Entertainment falls 4%, Gruh Finance most active

Benchmark indices are trading in the red with Nifty shedding 31 points and is trading at 11,882 while the Sensex is down 84 points and is trading at 39,657 level. Nifty Realty is down close to 2 percent dragged by DLF, Indiabulls Real Estate, Oberoi Realty, Sunteck Realty and Unitech. Media stocks are also down with the top losers being Zee Entertainment, Network18, Eros International Media, Dish TV and Hathway Cable. Selective pharma stocks are down led by Aurobindo Pharma, Cadila Healthcare, Divis Labs and Sun Pharma. From the infra space, the top gainers…